I focus on E-Commerce Design and User Experience strategy.
Always in pursuit of innovative solutions for my clients' problems, my design thinking focuses on deep understanding of the needs of the user.
Louie Martin Constantino
UX/UI Designer | E-Commerce Design
Los Angeles, CA
Designing a product is more than just a good looking design. The product must appeal to, support, and enable users.
Basketball Jones
Basketball Jones aims to create social connections through the sport of basketball
Mobile App Design | Design Research | Service Design | Motion Design
Café de Leche
Café de Leche is a local coffee shop in Highland Park, Los Angeles, CA. With the coffee business booming, stakeholders are looking to expand via e-commerce.
Part 1 | Part 2 | Part 3 | Digital Marketing
Market Research | E-Commerce | Responsive Web and Mobile Design | Usability Testing | Branding | Digital Marketing
Mobile App Design | Design Research | Usability Testing
The Wallet Project
“The Wallet Project” is the secure wallet: a solution for people who always lose their wallets unattended.
Mobile App Design | Product Design | Product Thinking
Miscellaneous
Miscellaneous | Responsive Web and Mobile Design | Branding
How’s it like working with you?
The Lean UX Cycle. Illustration by Tai Tsao, ‘Build-Measure-Learn’ cycle concept by Eric, Ries
In order to create a desirable and viable product that tackles the target user's problem, my work relies on gathering honest user insights and synthesizing the meaning behind the collected data. This data is arranged and dissected to create an organized solution.
An empathetic design approach should always put the research findings first, rather than a pre-conceived idea to synthesize a viable solution. Using Personas based on real-life people I know, I can identify on a personal level the target user’s behaviors, needs, and pain points.
I yield a wide array of ideas: from the far-fetched to the ideal, re-framing ideas to challenge assumptions, mixing, remixing, sharing, and redefining.
By building tactile prototypes, I weigh the impact vs. feasibility of the solution by brainstorming and getting feedback from real users by presenting low-fidelity test paper prototypes and high-fidelity digital prototypes. When testing these solutions, the first two questions I ask myself are:
'“Does this solution meet users’ needs?”
"Has it improved how they feel, think, or do their tasks?”
These steps are repeated to draw insights on which ideas need refinement or change until proving the solution's integrity.
Ultimately, my focus must go back to empathizing with the target user's problem and making sure that the vision is implemented within the solution.
A FEW WORDS FROM MY CLIENTS
What’s like to work with you?
Co-Founder at Café de Leche Coffee Roasters
“Louie is a smart, resourceful, dedicated and hardworking designer. For our coffee roasting business Louie rebuilt our website from the ground up, adding new photo, color and copy elements. He also integrated online commerce into our site and streamlined the back end with Squarespace, Stripe and Pirate Ship. He’s a patient, on-his-feet problem solver, and really wonderful to work with. We highly recommend Louie to anyone looking for a top notch designer.”
A Product Designer focused on E-Commerce from Los Angeles, CA, who is passionate about problem-solving, design, and creating useful things for real people.
My background is unconventional. My experience in architectural design and the financial services industry influences my work as a Designer.
Architecture design gives me a firm grasp of fundamental design principles, an understanding of how the users interact with their environment, and a unique perspective on digital products in relation to their physical counterparts.
By working in a consulting company in financial services, I’ve developed my skills in data analysis and interpretation, communicating with and understanding my clients. With each client having a different preference and situation, I understood the value of personalized service.
While my experience as a supervisor in food services gave me holistic insight into “customer experience” through first-hand interaction and real feedback from customers—while delivering the product to them.
The decision to transition into digital product design was driven by my curiosity about the growing influence of the digital landscape, its relation with its physical counterpart, and how users might interact with it. I find myself constantly investigating and analyzing ways to solve real-life problems through the use of innovative tools and better systems.
FREQUENTLY ASKED QUESTIONS
What tools do you use for your case studies?
Sketch, Figma, Invision, Principle, Realtimeboard, Squarespace, Adobe Photoshop, Illustrator, Sharpie, Pen and Post-its.
What’s your favorite aspect of UXD?
Problem Solving.
We encounter constraints and problems in our daily lives. And UXD taught me to look at pain points from a different perspective — as an opportunity.
And as they say, "Limitation breeds creativity”.
What’s the best advice you’ve heard recently?
"Find the Product-Market Fit.”
Andy Rachleff describes PMF as the degree to which a product satisfies a demand in the market.
He adds, "the best way to know whether you’ve found the product-market fit is to measure whether you’re generating exponential organic growth. The only way that you can achieve exponential organic growth is through word of mouth, and the only way to achieve word of mouth is if you truly delight your customers.”
What books have you read recently?
Here are some of my favorites
Do you have a CV?
I’m glad you asked, you can view or get a pdf here.
Why are bananas curved?
Bananas are curved because they grow towards the sun.
I’d like to thank the following people who helped create my portfolio and supported me throughout the process:
My mom and dad, Tita Amy and Tito Manny, Ma’am Edna and Tito Rolly, Jerel, Mico, Arnold, Felena, Bon, Shiela, Daryl, Jess, Fernando, ate Acel, Chef, Denny’s, and Dunkin’ Donuts.
Dedicated to Reynaldo and Milagros Constantino
